Is the studio call really paid?

Yes. The 30-minute call is a paid strategy session, not a free discovery call. You'll leave with an honest read on fit, a rough scope range, and a recommendation — whether or not you hire us.

What budget should I have before reaching out?

Our engagement range is $18K–$310K with an average of $84K over 11 weeks. If your brand budget is below $15K, we're likely not the right fit and we'll suggest alternatives.

Do you work with early-stage or pre-launch brands?

Occasionally. We take on a small number of independent D2C founders each year, usually pre-Series A. The work is the same; the scope is just tighter.

How soon can we start after the call?

Typically 3–6 weeks after the call, depending on studio capacity. We don't run more than 14 active engagements at once.

What happens if we're not a fit?

We'll tell you on the call, refund the call fee, and refer you to two or three studios better matched to your scope, timeline, or budget.

01 Chapter One — Established 2017

A call, not a form. A studio, not a bot.

By Mara Lemoon & Theo Hood, Founders

The contact page is the front door. Behind it sit fourteen people in a fourth-floor studio in Brooklyn, answering email, picking up the phone, and occasionally meeting founders at the door. Below: the three ways to reach us, the scope we work in, and a short form to book a paid 30-minute strategy call.

02 Before You Book — Read This

What we take on, what we don't, and what the call costs.

The studio works with a deliberately small roster of founders each year — typically sixteen to twenty engagements at any given moment, drawn from the 220+ brand systems we have shipped since 2017. To save everyone an hour, here is the fit, stated plainly.

The 30-minute strategy call is paid — $240, invoiced on booking and credited toward a full engagement if we move forward together. It is not a pitch. Mara or Theo joins the call personally, and you leave with a written point of view on your brand's positioning, naming, or identity direction regardless of whether we work together.

Engagements are scope-based, not hourly. Recent projects have ranged from $18,000 to $310,000, with an average engagement value of $84,000 over an 11-week end-to-end duration. We are a fit for Series A–C founders, premium DTC, and SaaS companies who measure brand as infrastructure rather than decoration. We are not the right studio for a $500 logo, a brand refresh in a week, or paid media — and we will tell you so on the call.

If you are unsure whether you qualify, email [email protected] with a one-paragraph brief. We answer within two business days.

03 Three Doors

If a form feels like too much, start here.

Three ways to reach a human at the studio. Pick whichever carries the lowest friction this week.

By email

Write us a note.

For briefs, introductions, and "are you the right studio for…" inquiries. Mara reads every message; replies take one to two business days.

[email protected] →

By telephone

Call the studio line.

For founders who would rather hear a voice than type. We answer during East Coast hours; otherwise leave a message and we return within the day.

+1 (212) 555-0147 →

In person

Walk into the studio.

By appointment, Tue–Fri. The studio sits one block from the Williamsburg waterfront; coffee is on, the espresso machine is temperamental.

224 Wythe Avenue, Floor 4, Brooklyn, NY 11249

Hand-drawn map plate locating 224 Wythe Avenue, Brooklyn. — Fig. 03 — Plate showing the studio's block in North Williamsburg, one block from the East River.

04 The Booking

Request a 30-minute studio call.

The form below opens a thread with the studio. We review each submission personally and reply within two business days with a calendar link for the paid strategy call.

What the call includes

A founder-led conversation with Mara or Theo — no account managers, no intermediaries.
An honest read on whether the studio is the right fit for your stage, scope, and ambition.
A short written point of view on positioning, naming, or identity direction, sent after the call.

What to bring

A one-paragraph brief: what the company does, who it serves, and what the brand needs to do next.
Indicative budget range and a rough timeline — even rough is useful.
Two or three references: brands you admire, brands you don't, and why.

Request a Studio Call

Tell us who you are and what you are building. Required fields are marked with an asterisk.

Your name *

Email *

Company *

Your role

Website *

Budget range *

Timeline *

Company stage

How did you find us?

The brief, in one paragraph *

I understand the strategy call is paid ($240, credited to a future engagement).

or email us instead →

By submitting, you agree to be contacted by Lemoon & Hood about your project. We do not share briefs with third parties. See our studio page for context on how we work.

05 Frequently Asked, Before the Call

Five questions we hear most often.

i. Is the strategy call really paid?

Yes. $240, invoiced on booking. The fee is credited in full against any engagement that follows within twelve months. The call is founder-led, runs thirty minutes, and you leave with a written point of view regardless of outcome. It exists because we found unpaid "intro" calls tended to drift toward pitches rather than honest conversations.

ii. What if my company is too early?

"Too early" usually means one of two things: too early for the budget, or too early for a strategic identity. The first is a real constraint — we will tell you so and point you toward studios that fit. The second is rarely a problem; the strongest work in our archive tends to come from Series A founders with a clear category to claim and a budget to claim it with. If you are unsure, email a one-paragraph brief and we will tell you which it is.

iii. Do you work with my industry?

We work across premium DTC, SaaS, hospitality, food & beverage, financial services, and cultural institutions — the common thread is a founder-led team building a brand that needs to last more than a quarter. We do less well with quick-turnaround logo work, campaigns, or anything that frames the brand as a wrapper around performance marketing. If you are unsure, ask.

iv. How quickly can we start?

Most engagements begin four to eight weeks after the call, depending on studio capacity. We deliberately run a thin roster — sixteen to twenty active engagements — which means we sometimes cannot start for ten to twelve weeks. If your timeline is urgent, mention it in the brief and we will be straight about whether we can move.

Still uncertain? Write [email protected] with a one-paragraph brief. We reply within two business days.