A working library of brands that refused to blend in.
Curated by Mara Lemoon & Theo Hood · Edited November 2025
Two hundred and twenty identity systems, packaging programs, and digital flagships since 2017 — shown here not as a gallery dump, but as an index of the eight years' work that taught us what a brand owes the world.
Each entry leads to a documented case study: the brief, the decisions, the shipped system, and the measured result a year later. None of it is decorative.
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Editor's Note
Forty-one entries, not two hundred and twenty.
You are looking at the studio's edited index, not its archive. The full back-catalogue — four hundred and sixty-two engagements, including strategy work and writing-only retainers — is held privately and is shown by request. What follows is the curated set we are willing to defend in a room: the projects that produced measurable lift, that a current client would recognise, or that taught us something we now teach at RISD.
Each card opens onto a four-part case study: the original brief, the two or three decisions that shaped the work, the shipped system as it lives today, and a measured result taken between six and eighteen months after launch. The filters below sort by discipline (Identity, Packaging, Digital Flagship) and by the industry the brand operates in. Nothing here is a placeholder. Every figure, retention rate, and recall lift is verified by an independent third party.
— M.L. & T.H.
Case Excerpt · Linden Roasters
“Lemoon & Hood didn't hand us a deck — they handed us a system. Three months after launch, our wholesale team closed more new accounts in a quarter than the previous year combined. The label does half the sales call.”
— Naima Okafor, Co-founder, Linden Roasters · Q2 2024
The Ledger
The numbers behind the work, taken from the last sixty engagements.
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220+
brand systems shipped across 19 countries since 2017.
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4.7×
average ROI measured 12 months post-launch.
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12s
average brand-recall lift, verified by independent eye-tracking on 9 rebrands.
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92%
client retention since founding. Four engagements have converted into co-founder roles.
9.4 / 10 average on Clutch across 63 verified reviews · 18,000+ downloads of the studio's free brand strategy workbook.
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